Philosophy
I've been working in the Graphic design field professionally since 1998 and bring a wealth of experience to projects big and small. I am, first and foremost, a craftsman. I don't sell pre-fabricated 1-size-fits-all sites. All my sites are 100% original and built to exactly suit the client and showcase their content to maximum effect.
In order to be effective a web site has to be about communication, first and foremost. Flashy animations and cool visuals are great fun, but if you can't communicate with your audience through your website you're wasting your time and money. I design all my websites with this in mind. That doesn't mean I can't or won't use flashy scripts and cutting-edge technology where appropriate, but I always stay focussed on the fact that content is king and an effective design is one that showcases your content and makes it easily accessible. You'll see that philosophy come through in all my designs, no matter which technology is used to create them.
My clients appriciate my attention to detail, clean designs, and the fact that I do the work myself - unlike most of the big companies that out-source all the actual code work to programmers in other countries. Since I'm local, I'm available to talk to you directly on the phone or in person instead of having the person who's actually creating your site on the other side of the planet. That's part of my commitment to my clients as a craftsman and an artisan.
In a nutshell: Design follows Function, Function enables Content. Content dictates Design.